Pathfinder

Pathfinder®

Ideal over high Bos Indicus content females…more>

Transition

Transition®

Perfect over Bos Indicus influenced females…more>

Eureka

Eureka®

Keep on and improving your cutting edge composite herd…more>

Advantages

Hybrid Vigour for in all of your herd

Popplewell customers cattle maintain massive amounts of the hybrid vigour (heterosis) due the multi-breed and genomic design of the bulls they use from us. Running a cow without hybrid vigour is like running a truck without oil! It provides cattle with extra fertility, adaptability, growth and resilience

A composite cow herd removes the need to keep inefficient purebred cows to breed crossbred replacement females, meaning more hybrid vigour overall. Its also a lot simpler!

And Even More Fertility

Our herd is the only herd in Australia with Breeding Values (GenoRatings) for both Yearling Days to Calving (yearling heifer fertility) and Cow Days to Calving with our average herd bulls sold bench marked as being better than the most fertile Composite Sire found by Beef CRC.

Meat Quality

With lower bos indicus, and excellent growth rate and meat quality our customers cattle are fit well into quality beef programs, including the Meat Standards Australia (MSA) system as our cattle are bred to be flat backed, marble well and have adequate fat cover.

Cattle Truly Bred for the Tropics and Subtropics

The Popplewell Composite nucleus cow herd is principally run in coastal South East Queensland Australia in an environment simular Tropical Brasil. The herd is rotationally grazed on Seteria, Kikuya and Rhodes grass based pastures and exposed to tropical parasites. The herd is intensively performance recorded for fertility, birth weight, growth curve, flight speed, parasite resistance and live-ultrasound carcass traits. Semen tested yearling bulls are sold to commercial and bull multiplier herds in Tropical, Arid and Subtropical regions of Australia. All heifers born into the program are first mated as yearlings which is not typical of tropical beef seed-stock herds.

Genetics selected with the best Genomic Technology

Our source of genetic evaluation is GenoRater®, which provides us with Genomic Estimated Breeding Values GenoRatings for fertility growth and carcass traits. Genetic diversity is carefully monitored and maintained using a state of the art mate selection program called Total Genetic Resource Manager (TGRM). By maintaining a large gene pool and introduction of only the best new genetics from foundation breeds, we aim to be our customers’ sole source of new and improved self replacing line genetics for both now and the future.

Naturally Polled

Polled cattle offer better animal welfare, lower labour requirements and remove any impact of dehorning on animal welfare and productivity. The Popplewells were early adopters of DNA marker technology to select against horns and are now selecting for specific Poll Genes using world class Genomic Testing that they have validated using their extensive database.

GenoRater ®

The Popplewells have had the DNA on every animal they have ever bred independently genomic profiled to allow for the most advanced and accurate genetic evaluation. Their database of meticulously taken performance measures and genomic profiles on their and collaborating bull customers’ cattle has allowed the University of Adelaide to conduct a world class Genomic Analysis for them using a custom built program GenoRater™.

GenoRater™ calculates relationships more accurately than conventional pedigree based estimation of breeding values or public bureau ‘single step’ pedigree genomic blending techniques, as our genetic relationships are all calculated from actual genomic profiles on every animal in the analysis. Performance measures of close and distant relatives are proportionately combined with individuals’ own records to calculate for each animal GenoRatings for multiple traits including Heifer Fertility, Cow Fertility, Bull Fertility, Growth Curve Efficiency, Parasite Resistance, Temperament and Carcass Yield and Carcass Quality Traits.

GenoRater™ not only benchmarks cattle within our program to each other, but also bench marks our cattle to purebred lines through the evaluation of progeny common of industry and research sires used in our composite. To top it off GenoRater™ has worked out the value of hybrid vigour and best genomic blends to make it; helping us to optimise animal design and application of bulls to our customers’ herds.

GenoRatings Explained

Balanced Index Multi-Trait Selection Index (higher = better) (custom indexes available)
Birth weight (kg) Moderate number = easier calving but good survival
400 Day Weight (kg) Larger number = more sale weight
600 Day Weight (kg) Larger number = more sale weight
Eye Muscle Area (cm) Higher number = more meat
Rump Fat (mm) Fat cover at carcass P8 grading
Rib Fat (mm) Carcass Rib Fat cover (important for MSA grading)
Intra-Muscular Fat (Marbling) (%) Larger number = more Marbling in meat
Scrotal Size. (cm) Larger number = more sperm-producing tissue
Flight Time Higher number = calmer cattle (slower crush exit speed)
Tick Score Lower number = less ticks
Heifer Days to Calving Negatives better = less days to calving after daughters joined
Cow Days to Calving Negatives better = less days to calving after daughters joined
Mature Cow Weight (kg) Moderate number = lower maintenance cows, still with good salvage value

Advantages

Hybrid Vigour for in all of your herd

Popplewell customers cattle maintain massive amounts of the hybrid vigour (heterosis) due the multi-breed and genomic design of the bulls they use from us. Running a cow without hybrid vigour is like running a truck without oil! It provides cattle with extra fertility, adaptability, growth and resilience

A composite cow herd removes the need to keep inefficient purebred cows to breed crossbred replacement females, meaning more hybrid vigour overall. Its also a lot simpler!

And Even More Fertility

Our herd is the only herd in Australia with Breeding Values (GenoRatings) for both Yearling Days to Calving (yearling heifer fertility) and Cow Days to Calving with our average herd bulls sold bench marked as being better than the most fertile Composite Sire found by Beef CRC.

Meat Quality

With lower bos indicus, and excellent growth rate and meat quality our customers cattle are fit well into quality beef programs, including the Meat Standards Australia (MSA) system as our cattle are bred to be flat backed, marble well and have adequate fat cover.

Cattle Truly Bred for the Tropics and Subtropics

The Popplewell Composite nucleus cow herd is principally run in coastal South East Queensland Australia in an environment simular Tropical Brasil. The herd is rotationally grazed on Seteria, Kikuya and Rhodes grass based pastures and exposed to tropical parasites. The herd is intensively performance recorded for fertility, birth weight, growth curve, flight speed, parasite resistance and live-ultrasound carcass traits. Semen tested yearling bulls are sold to commercial and bull multiplier herds in Tropical, Arid and Subtropical regions of Australia. All heifers born into the program are first mated as yearlings which is not typical of tropical beef seed-stock herds.

Genetics selected with the best Genomic Technology

Our source of genetic evaluation is GenoRater®, which provides us with Genomic Estimated Breeding Values GenoRatings for fertility growth and carcass traits. Genetic diversity is carefully monitored and maintained using a state of the art mate selection program called Total Genetic Resource Manager (TGRM). By maintaining a large gene pool and introduction of only the best new genetics from foundation breeds, we aim to be our customers’ sole source of new and improved self replacing line genetics for both now and the future.

Naturally Polled

Polled cattle offer better animal welfare, lower labour requirements and remove any impact of dehorning on animal welfare and productivity. The Popplewells were early adopters of DNA marker technology to select against horns and are now selecting for specific Poll Genes using world class Genomic Testing that they have validated using their extensive database.

Advantages

Hybrid Vigour for in all of your herd

Popplewell customers cattle maintain massive amounts of the hybrid vigour (heterosis) due the multi-breed and genomic design of the bulls they use from us. Running a cow without hybrid vigour is like running a truck without oil! It provides cattle with extra fertility, adaptability, growth and resilience

A composite cow herd removes the need to keep inefficient purebred cows to breed crossbred replacement females, meaning more hybrid vigour overall. Its also a lot simpler!

And Even More Fertility

Our herd is the only herd in Australia with Breeding Values (GenoRatings) for both Yearling Days to Calving (yearling heifer fertility) and Cow Days to Calving with our average herd bulls sold bench marked as being better than the most fertile Composite Sire found by Beef CRC.

Meat Quality

With lower bos indicus, and excellent growth rate and meat quality our customers cattle are fit well into quality beef programs, including the Meat Standards Australia (MSA) system as our cattle are bred to be flat backed, marble well and have adequate fat cover.

Cattle Truly Bred for the Tropics and Subtropics

The Popplewell Composite nucleus cow herd is principally run in coastal South East Queensland Australia in an environment simular Tropical Brasil. The herd is rotationally grazed on Seteria, Kikuya and Rhodes grass based pastures and exposed to tropical parasites. The herd is intensively performance recorded for fertility, birth weight, growth curve, flight speed, parasite resistance and live-ultrasound carcass traits. Semen tested yearling bulls are sold to commercial and bull multiplier herds in Tropical, Arid and Subtropical regions of Australia. All heifers born into the program are first mated as yearlings which is not typical of tropical beef seed-stock herds.

Genetics selected with the best Genomic Technology

Our source of genetic evaluation is GenoRater®, which provides us with Genomic Estimated Breeding Values GenoRatings for fertility growth and carcass traits. Genetic diversity is carefully monitored and maintained using a state of the art mate selection program called Total Genetic Resource Manager (TGRM). By maintaining a large gene pool and introduction of only the best new genetics from foundation breeds, we aim to be our customers’ sole source of new and improved self replacing line genetics for both now and the future.

Naturally Polled

Polled cattle offer better animal welfare, lower labour requirements and remove any impact of dehorning on animal welfare and productivity. The Popplewells were early adopters of DNA marker technology to select against horns and are now selecting for specific Poll Genes using world class Genomic Testing that they have validated using their extensive database.

Download Brochure

Greg’s passion for understanding how genetics can be applied in to beef supply chains is unparalleled. He has spent the last decade dedicated to developing the Popplewell herd and science with the best possible partners available.

His presentation is the culmination of 10 years of research and practice by Greg Popplewell, the founder of Popplewell Composites, who has worked with world leaders in the genetics field to build this program.

Download Brochure

Greg’s passion for understanding how genetics can be applied in to beef supply chains is unparalleled. He has spent the last decade dedicated to developing the Popplewell herd and science with the best possible partners available.

His presentation is the culmination of 10 years of research and practice by Greg Popplewell, the founder of Popplewell Composites, who has worked with world leaders in the genetics field to build this program.

Download Brochure

Greg’s passion for understanding how genetics can be applied in to beef supply chains is unparalleled. He has spent the last decade dedicated to developing the Popplewell herd and science with the best possible partners available.

His presentation is the culmination of 10 years of research and practice by Greg Popplewell, the founder of Popplewell Composites, who has worked with world leaders in the genetics field to build this program.

GenoRater ®

The Popplewells have had the DNA on every animal they have ever bred independently genomic profiled to allow for the most advanced and accurate genetic evaluation. Their database of meticulously taken performance measures and genomic profiles on their and collaborating bull customers’ cattle has allowed the University of Adelaide to conduct a world class Genomic Analysis for them using a custom built program GenoRater™.

GenoRater™ calculates relationships more accurately than conventional pedigree based estimation of breeding values or public bureau ‘single step’ pedigree genomic blending techniques, as our genetic relationships are all calculated from actual genomic profiles on every animal in the analysis. Performance measures of close and distant relatives are proportionately combined with individuals’ own records to calculate for each animal GenoRatings for multiple traits including Heifer Fertility, Cow Fertility, Bull Fertility, Growth Curve Efficiency, Parasite Resistance, Temperament and Carcass Yield and Carcass Quality Traits.

GenoRater™ not only benchmarks cattle within our program to each other, but also bench marks our cattle to purebred lines through the evaluation of progeny common of industry and research sires used in our composite. To top it off GenoRater™ has worked out the value of hybrid vigour and best genomic blends to make it; helping us to optimise animal design and application of bulls to our customers’ herds.

GenoRatings Explained

Balanced Index Multi-Trait Selection Index (higher = better) (custom indexes available)
Birth weight (kg) Moderate number = easier calving but good survival
400 Day Weight (kg) Larger number = more sale weight
600 Day Weight (kg) Larger number = more sale weight
Eye Muscle Area (cm) Higher number = more meat
Rump Fat (mm) Fat cover at carcass P8 grading
Rib Fat (mm) Carcass Rib Fat cover (important for MSA grading)
Intra-Muscular Fat (Marbling) (%) Larger number = more Marbling in meat
Scrotal Size. (cm) Larger number = more sperm-producing tissue
Flight Time Higher number = calmer cattle (slower crush exit speed)
Tick Score Lower number = less ticks
Heifer Days to Calving Negatives better = less days to calving after daughters joined
Cow Days to Calving Negatives better = less days to calving after daughters joined
Mature Cow Weight (kg) Moderate number = lower maintenance cows, still with good salvage value

GenoRater ®

The Popplewells have had the DNA on every animal they have ever bred independently genomic profiled to allow for the most advanced and accurate genetic evaluation. Their database of meticulously taken performance measures and genomic profiles on their and collaborating bull customers’ cattle has allowed the University of Adelaide to conduct a world class Genomic Analysis for them using a custom built program GenoRater™.

GenoRater™ calculates relationships more accurately than conventional pedigree based estimation of breeding values or public bureau ‘single step’ pedigree genomic blending techniques, as our genetic relationships are all calculated from actual genomic profiles on every animal in the analysis. Performance measures of close and distant relatives are proportionately combined with individuals’ own records to calculate for each animal GenoRatings for multiple traits including Heifer Fertility, Cow Fertility, Bull Fertility, Growth Curve Efficiency, Parasite Resistance, Temperament and Carcass Yield and Carcass Quality Traits.

GenoRater™ not only benchmarks cattle within our program to each other, but also bench marks our cattle to purebred lines through the evaluation of progeny common of industry and research sires used in our composite. To top it off GenoRater™ has worked out the value of hybrid vigour and best genomic blends to make it; helping us to optimise animal design and application of bulls to our customers’ herds.

GenoRatings Explained

Balanced Index Multi-Trait Selection Index (higher = better) (custom indexes available)
Birth weight (kg) Moderate number = easier calving but good survival
400 Day Weight (kg) Larger number = more sale weight
600 Day Weight (kg) Larger number = more sale weight
Eye Muscle Area (cm) Higher number = more meat
Rump Fat (mm) Fat cover at carcass P8 grading
Rib Fat (mm) Carcass Rib Fat cover (important for MSA grading)
Intra-Muscular Fat (Marbling) (%) Larger number = more Marbling in meat
Scrotal Size. (cm) Larger number = more sperm-producing tissue
Flight Time Higher number = calmer cattle (slower crush exit speed)
Tick Score Lower number = less ticks
Heifer Days to Calving Negatives better = less days to calving after daughters joined
Cow Days to Calving Negatives better = less days to calving after daughters joined
Mature Cow Weight (kg) Moderate number = lower maintenance cows, still with good salvage value